13 January 2024

Trust Decisions: "Lake Anne to Davos"...

The 2024 Annual Meeting of the World Economic Forum (WEF) in Davos Switzerland kicks off January 15-19. Are you traveling this weekend on your way to attend?

The 54th event theme this year is “Rebuilding Trust”.

On Jan 18 at 11:00 CET the session titled “Technology in a Turbulent World” will include CEO panelists from OpenAI, Salesforce, Accenture and Pfizer.


Flashback to Reston, Virginia in the 2012-2015 time frame, one of the most brilliant people on the topic of trust was across the table asking for relevant feedback.

While several meetings over coffee at home or near the plaza on “Lake Anne”, together, we were reading some of the early drafts of his anticipated book- “Achieving Digital Trust: The New Rules for Business at the Speed of Light”, byJeffrey Ritter:

“Despite decades of research on organizational trust, behavioral sociology, marketing, artificial intelligence, user interfaces, and human relationships, the vocabulary and tools needed to build digital trust simply do not exist. So, within these pages, I share with you a new portfolio of tools and resources:” (Page 24 / Achieving Digital Trust by Jeffrey Ritter).

The “War on Trust” of information was already on the way in 2012, and yet it was well over a decade since our organizations algorithms were exploring the digital universe.

Each night, downloading terabytes of World Wide Web content, for clients reporting and analysis.

“From the Board Room to our modern day asymmetric battlefield, Jeffrey Ritter’s Achieving Digital Trust will open eyes. It provides us with a reference model that management and software architects have been seeking. The survival of the Internet as we know it is currently at stake. This book provides a look into the transparency of «Trust Decisions» and how ensuring digital truth will shape our global governance for decades to come.” Peter L. Higgins, Managing Director & Chief Risk Officer, 1SecureAudit

And next week in Davos, the global key topic is “Rebuilding Trust”?

Think about who you have trusted in your life. How did it begin? Why does it last?

You just never forget sitting across the table from someone you actually trust.

Talking together face-to-face about topics of interest or working on a new innovative solution to a problem-set for all mankind.

Picture it. Looking at each other in the eyes and asking them: Why do you believe it?

  • One person is a high IQ, highly educated international lawyer and Oxford professor on the evolution of the Internet.
  • One person is from a small town and a college graduate / athlete, who started in business at the digital dawn, years before the Internet was born.

As we mutually reflect on the past, and imagine the future of our world on Earth as we continue to explore our Moon and beyond, we shall always remember.

At the 2015 World Economic Forum in Davos, Marc Benioff, the CEO of Salesforce observed:

“The digital revolution needs a trust revolution. There has been an incredible shift in the technology industry. . . . We’ve gone from systems of record to systems of engagement and now we are about to move into a world of systems of intelligence. But none of these will retain form or have referential integrity unless the customers trust them. Trust is a serious problem. The reality is that we all have to step up and get to another level of openness and transparency.” (Page 32 / Achieving Digital Trust)


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