11 December 2021

R3: Team Leaders On The Front Lines…

Now that you and your team have finished the mission strategy planning for 2022, how might you simplify this for those on the front line who work outside the building?

When you really understand what the product/solution does and you truly believe the benefit of someone using it, now what?

Your team may know the strategy and the “Why now”, yet will you still be wondering where all of the budget allocations have gone, after the first six months of your budget cycle?

What if you focused on a small part of your team, who you might name your company “Operators”. 

You know, the people who are eager to get out the door everyday to go see and solve problems for themselves. The people that will be responsible for the implementation of the product, the tool, and the solution on the customers premises in their environment.

"The team of “Operators” in your organization who are actually accountable for the final results."

Hopefully your organization has at least a 3:1 ratio of “Operators” to “Bean Counters”.

3-Operators to 1-Bean Counter, just might give you a chance of making your mission strategy work.

In our global world of business these days, the relationships are your Ground Zero.

Without effective relationships that exist and are continuously building rapidly across your intended target zones, you will have a much longer wait for your positive and smiley face of EBITDA.

Developing and growing “Relationships” is perhaps one of your greatest Operational Risks ahead of you, as the Leader of your particular team.

Having learned a simple yet “Never Forget” acronym from a few very wise business instructors (Randy & Wendy) many years ago, consider this:

R3 = Relationships >>> Results >>> Revenue.

Guess what? It is something the “Operators” will actually understand and since you have 3 times more of these people on your front line team, they must have their own business strategy acronym that they will be able to remember and execute on:

  1. Operators that are developing meaningful and effective Relationships are your way to mission accomplishment.
  2. Operators who realize how to produce tangible Results that can be measured are your way to mission accomplishment with end users, customers and clients.
  3. Operators will see Revenue if #1 and #2 are successful.

R3 is your execution layer on top of the “Bean Counters” PEST, STEER, SWOT or any other planning acronym they might use in the “God Pod” upstairs or down a long corridor of the outside view offices in the E-ring.

In order for you as the field Team Leader, to truly better understand how to improve the “Revenue” and mitigate the Operational Risks in your business entity, you have got to get out on the front lines with your Operators.

To see and experience the real “Relationships” and the actual “Results”.

Where will your next “Senior Leader” tour of duty take you in the field of your Area of Responsibility (AOR)…

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