Scope: The framework applies to all commercial entities that collect or use consumer data that can be reasonably linked to a specific consumer, computer, or other device.Companies should promote consumer privacy throughout their organizations and at every stage of the development of their products and services.With 500 Million plus people who are self-profiling themselves on Facebook these days, you might wonder if they even truly think about their privacy. See Controlling How You Share, Facebook
A variety of business models involve practices that fall outside the proposed “commonly accepted practices” category. These include, for example, a retailer collecting purchase information directly from a consumer and then selling it to a data broker or other third party that may be unknown to the consumer. Other examples include online behavioral advertising, in which an online publisher allows third parties to collect data about consumers’ use of the website, as well as social media services, where the service or platform provider allows third party applications to collect data about a consumer’s use of the service. In addition, as noted above, using deep packet inspection to create marketing profiles of consumers would not be a commonly accepted practice.
As the United States looks at ways to better protect Internet users’ privacy, Europe is going through its own update of online privacy rules. The 27-nation European Union is taking a more aggressive approach to privacy by setting higher bars for how data can be collected on Web users.
European laws prohibit Web sites from tracking users without their permission. The E.U. is also weighing legislation that would let users delete all their information from a Web site, such as Facebook, and transfer data from one wireless provider to another without leaving profiles behind.
Viviane Reding, the vice president of the E.U. Justice Commission and head of privacy regulation, visited The Post on Wednesday to talk about her approach to protecting users in the age of Internet over-sharing. On Thursday, she is scheduled to meet with U.S. Attorney General Eric Holder to discuss ways the E.U. and U.S. can cooperate on safeguarding consumers' personal information, including data on travel and finances. The talks may also touch on the recent disclosure of classified documents by Wikileaks.