10 August 2019

Fusion Center: A Top Line Opportunity...

Operational Risk Management (ORM) is about managing a jigsaw puzzle of vulnerabilities and threats, that expose those weak points in community or organizational operations.

How can a U.S. community such as Las Vegas, NV, Dallas, TX, San Bernardino, CA, Dayton, OH or El Paso, TX in concert with law enforcement, public safety, emergency management and private sector entities, embrace a collaborative process to improve intelligence sharing?

Together and ultimately, to increase the ability to deter, detect, and prevent domestic terrorism while safeguarding our homeland, sometimes you have to tell a story and create a narrative.

Fusion centers bring all the relevant partners together, to maximize the ability to prevent and respond to workplace violence, terrorism and other major criminal acts. By embracing this concept, these entities are able to effectively and efficiently safeguard our homeland and maximize anti-crime efforts.

Who knew, what and when?  Even before 9/11, the private sector has embraced the idea of "Fusion Centers" and for good reason.

It has often been labeled the Security Operations Center (SOC), that includes the convergence of both the physical and information-based risk management professionals, taking place to mitigate a spectrum of risks and new opportunities.
As a Board Director or Executive Committee member of your public or private organization, the economic reasons for doing this are many and the benefits of greater insight and more rapid response are a continuous mandate.
A fusion center is an effective and efficient mechanism to exchange information and intelligence, maximize resources, streamline operations, and improve the ability to mitigate internal and external risk events, by analyzing data from a variety of internal and external sources.

When you begin to coordinate the company departments or government entities, the rules of the game calls for agreements, contracts and memorandums of understanding (MOU).  These are required to help facilitate coordination and cooperation. Here are some of the elements that should be considered:
  • Involved parties
  • Mission
  • Governance
  • Authority
  • Security
  • Assignment of personnel (removal/rotation)
  • Funding/costs
  • Civil liability/indemnification issues
  • Policies and procedures
  • Privacy
  • Terms
  • Integrity control
  • Dispute resolution process
  • Points of contact
  • Effective date/duration/modification/termination
  • Services
  • De-confliction procedure
  • Code of conduct for contractors
  • Special conditions
  • Protocols for communication and information exchange
Regardless of how much planning goes into the establishment of the corporate or the public domain fusion center, the challenges are similar. Funding, resources and attention by the power base of leadership.

One way to keep the Fusion Center at the center of the CEO's or Mayor's daily progress review comes back to economics. The top line revenue discussions here are no different than the same arguments that the head of Marketing has for the advertising budget.  The bottom line.

The Chief Marketing Officer (CMO) is consistently getting a robust piece of the budget pie because they have done an effective job of convincing everyone that advertising/branding is what generates sales leads.

Sales leads convert to top line revenue. So the question is, how many dollars produce a sales lead and what is the ratio of the number of leads generated to the number that close new revenue business.

What is the argument for the head of the Fusion Center? How does this become a top line revenue opportunity and not just a cost?

The same way advertising is justified to create leads is the same way the Fusion Center creates a different yet equally valuable risk management lead.

In either case, the data and information required to generate a lead in advertising and to generate a lead in mitigating risk begins with a hypothesis.

At today's speed of business and commerce, both are generated from raw data and information either collected internally or purchased externally to the organization. The answer lies in the Information Economics analysis exercise of generating each and the value to the community and continuous operations of the organization.

In the end, you may find that both are equally important and now it's a matter of fine tuning the ratio of budget dollars devoted to the Fusion Center vs. the Marketing Department.

If you are a Chief Risk Officer (CRO), Chief Information Security Officer (CISO), or Chief Security Officer (CSO), the answer to consistently funding your Fusion Center just might be found in how timely data and information is utilized.

What is the true value to the continuous livelihood and resilience of your community or enterprise...

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