06 March 2004

Fast Company Magazine - Company of Friends - Reston Cell - Executive Breakfast Briefing

Company of Friends : Reston : Calendar:

Fast Company Magazine - Company of Friends - Reston Cell

Presents an exclusive:

“Executive Breakfast Briefing”

Sponsored by: 1SecureAudit LLC


Guest Speaker - Brian Murray - Author

Each attendee will receive a signed copy of Brian's book - "Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena"

Brian's topic for the Briefing: "Six Ways to Mitigate the Risk of Corporate Identity Theft"

Global companies are increasingly falling victim to fraudsters using “spoofed” emails and websites to dupe their customers into sharing credit card numbers and other personal information. These kinds of corporate identity attacks undermine customer confidence and loyalty, ultimately costing a business dearly in customer service issues, bad publicity, and lost revenues.

About the Author
Brian H. Murray (Arlington, VA) is vice president of client services at Cyveillance, whose clients include more than half of the Fortune 50. He is one of the world's leading experts on brand and digital asset protection. Murray's publications and studies have been reported by USA Today, The New York Times, and The Wall Street Journal, among others. He has appeared on CNNfn, TechTV, CBS MarketWatch, and CNET Radio. Murray has served multiple appointments as an expert advisor to the Virginia General Assembly's Joint Commission on Technology and Science. He is also a founding member of the American Management Association's Homeland Security Council. Murray holds an MBA from The Darden School at the University of Virginia, an MEE from The Johns Hopkins University, and a BS from Syracuse University.

Book Description

Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry.

Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating.

Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products.

Seating is limited and on a first come basis! No walk-in's on the day of the event will be accepted so register here now."

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